Brands creep into the customers mind and soul

I was driving through the city with my wife today and we see a shop with a banner. “Clothes by weight. Rs 30 (i.e. about 75 cents) for 100 grams“. Yes they are selling clothes by weight. The one thing that I was reminded of was the value of a brand. If the brand is not there. The only selling point is the price. Which is more or less the cost price + 25% (or let’s just say x%). Customer are not foolish to pay a premium for the brand. Then why is it that people pay for the brand… The simple answer for it would be that in the entire value chain, it is the brands that have the ability to creep into the customers mind.

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And I would do anything for love…..

I quote the famous poem from Gitanjali below –

Where the mind is without fear and the head is held high
Where knowledge is free
Where the world has not been broken up into fragments
By narrow domestic walls

Where words come out from the depth of truth
Where tireless striving stretches its arms towards perfection
Where the clear stream of reason has not lost its way
Into the dreary desert sand of dead habit
Where the mind is led forward by thee
Into ever-widening thought and action
Into that heaven of freedom, my Father, let my country awake

– Rabindranath Tagore, winner of the Nobel Prize in Literature in 1913 for Gitanjali.

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Kill before it dies

My father used to always tell me that Malayalees are supposed to be experts in swimming. And so I was forced to learn swimming at an early age. After joining college, I realized that not many malayalees know how to swim. Infact, in my class there were hardly two to three guys who knew how to swim. When I had started, I did not like swimming much, as I used to drink a lot of water. The water in a swimming pool is generally very dirty. I remember in the early days when I was learning to swim, I once heard two boys in the pool talk about the pleasure they get by peeing in the pool. I almost puked at the thought that I was drinking the same water. Anyway, that sure did help me learn swimming quick. By the end of it, I was quite good and used to compete at various tournaments. I used to really love swimming. Just being in the water gave an immense pleasure to me. Just me and my thoughts in the water. I used to swim a 1000 meters in the morning and a 1000 meters in the evening everyday.

 

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