Category Archives: General

General Articles

“So I am going to eat you!”, the tiger exclaimed.

Sojish and me have a secret deal – I write about him and the great things he does and he reciprocates. That is why you’ll see his site having a lot of references of his boss and my site having his references… Now sometimes this goes beyond just the two of us, as it happened […]

Tsunami Relief

Little drops of water, Little grains of sand, Make the mighty ocean And the pleasant land: Little deeds of kindness, Little words of love, Make our world an Eden Like the Heaven above. – Julia Carney

Brands creep into the customers mind and soul

I was driving through the city with my wife today and we see a shop with a banner. “Clothes by weight. Rs 30 (i.e. about 75 cents) for 100 grams“. Yes they are selling clothes by weight. The one thing that I was reminded of was the value of a brand. If the brand is […]

And I would do anything for love…..

I quote the famous poem from Gitanjali below – Where the mind is without fear and the head is held high Where knowledge is free Where the world has not been broken up into fragments By narrow domestic walls Where words come out from the depth of truth Where tireless striving stretches its arms towards […]

Ideal customers

I often wonder who the ideal client would be. A client who pays in time, does not get angry and he who keeps growing. Now the question arises, from where do we get such customers. And the answer to it is in my opinion is – We need to make them. I am reminded of […]