Category Archives: General

General Articles

“So I am going to eat you!”, the tiger exclaimed.

Sojish and me have a secret deal – I write about him and the great things he does and he reciprocates. That is why you’ll see his site having a lot of references of his boss and my site having his references… Now sometimes this goes beyond just the two of us, as it happened today when thanks to Sojish I was made to talk in Rajagiri College of Social Sciences. They are conducting a two day seminar on Network Security, called NetSec 05. Frankly speaking I love speaking tech or management stuff, however a felicitation is not my cup of tea.

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Brands creep into the customers mind and soul

I was driving through the city with my wife today and we see a shop with a banner. “Clothes by weight. Rs 30 (i.e. about 75 cents) for 100 grams“. Yes they are selling clothes by weight. The one thing that I was reminded of was the value of a brand. If the brand is not there. The only selling point is the price. Which is more or less the cost price + 25% (or let’s just say x%). Customer are not foolish to pay a premium for the brand. Then why is it that people pay for the brand… The simple answer for it would be that in the entire value chain, it is the brands that have the ability to creep into the customers mind.

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And I would do anything for love…..

I quote the famous poem from Gitanjali below -

Where the mind is without fear and the head is held high
Where knowledge is free
Where the world has not been broken up into fragments
By narrow domestic walls

Where words come out from the depth of truth
Where tireless striving stretches its arms towards perfection
Where the clear stream of reason has not lost its way
Into the dreary desert sand of dead habit
Where the mind is led forward by thee
Into ever-widening thought and action
Into that heaven of freedom, my Father, let my country awake

– Rabindranath Tagore, winner of the Nobel Prize in Literature in 1913 for Gitanjali.

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