Travelogue – Road Trip from Cochin to Bombay (Part I)

Whenever my father does anything, it has to start at 5:00 in the morning. And so it was 5:00 a.m. in the morning that we got out our home. We were to reach Bombay on the 3rd day. The entire National Highway 17 would be covered in this time. Day 1 – Cochin to...

Outsourcing, Offshoring, BPO…

Americans are loosing jobs and corporate America is showing no signs of stopping this trend!!! Untill now all corporates invested heavily in the US universities. Now Intel, AMD and even Google is setting up R&D labs around the world. They need qualified people to...

These are a few of my favorite books

When the dog barks, When the bee stings, When I am feeling sad I simply remember my favorite things And then, I don’t feel so sad….              — From “The sound of music”  I love reading books. Though I do not read many and I am not a...

It’s the customer, stupid….

On 29th March 2004, I had given a talk in our college to lecturers from various colleges in Kerala. Since the presentation is still fresh in my mind I thought I’ll put up the notes here. It was all about marketing… which in short is all about the customer....